Promotion and Events is pleased to introduce the 26th
edition of “Addis Trade for Development”, a Grand Trade Fair
and Christmas Festival organized in connection with the
European X-Mas, European New Year and Ethiopian Christmas.
The event is one of the longest of its kind that remains
open for 22 days.
is well known around the world the Christmas time is
unanimous with introduction of new products and services and
shopping Bonanza. The timing of this grand event is
intentionally chosen to coincide with what Christmas
generously offers to business and consumers. It is also an
opportune moment as that lies during the celebration of the
European New Year, a landmark in calendar symbolizing hope
and inspiration for success.
Promotion and Events has been preparing to enhance the
significance of the event for exhibitors through
benchmarking best practices from renowned trade shows in
other parts of the world. In view of this, we have
introduced clustering system and improvised floor plan that
ensures extensive exposition visibility and undivided
attention of the visitors. As part of our dedication to
strengthen market linkages between foreign and local
businesses, we have planned to organize business to business
meetings between producers and traders that create
opportunities to initiate establishment of new business
partnerships. Since several local companies including large
trading companies are taking part in the event, the
opportunity to secure Ethiopian business counterpart
(importers and agents) would be a chance no business can
afford to miss out.
also an opportune moment for foreign companies to explore
investment opportunities in a country striving to transform
its economy through attracting investors to the industry
zones opening across the nation.
The organizer is generously investing to attract great
number of visitors through introducing enticing events and
surprises to transform the venue to a melting pot from
opening to closing hours. Splendid musical concerts, fashion
shows, prize awarding contests, surprise gifts that include
mobile phone air time announced from the stage every hour as
well as daily presents given to lucky number winners
throughout the duration of the event and many more surprises
are prepared to ensure the colorfulness of the event.
Promotion Service believes that this is the grandest
promotional event that attracts tens of thousands of
visitors each day. It is therefore one of the most opportune
moments for companies to promote their goods and services
that ensure visibility and exposure to visitors arriving at
the venue from all parts of the country and abroad.
Your esteemed company is therefore cordially invited to
participate in this grand event and benefit from the
promotional opportunities to enter in to the growing