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“LOYALTY TAKES EVERYONE HIGHER!!”

Century Promotion and Events stands as Ethiopia’s premier and most experienced event organizer, boasting a distinguished legacy since 1991 (E.C.). Over the past 27 years, we have successfully curated 35 iconic holiday events at the Addis Ababa Exhibition Center, alongside more than 60 regional and national events in partnership with government bodies and international chambers. As we prepare for the 35^th edition of the “Selam Expo-2026,” our reputation for integrity and excellence remains the foundation upon which we build the nation’s most anticipated gatherings.
Scheduled to run for 21 vibrant days from August 21^st to September 10^th, 2026, the Selam Expo-2026,” transcends the traditional trade fair by blending high-level commerce with rich cultural entertainment. The event will span the three primary halls of the Exhibition Center and extend into the main field of Meskel Square, featuring over 200 specialized pavilions and tents. Visitors can expect a world-class experience encompassing a grand bazaar, nightly musical concerts, interactive gaming zones, and national talent competitions that offer substantial prizes and recognition.
Registration is now officially open for a diverse range of participants, including large-scale industries, financial institutions, telecom providers, real estate developers, and international investment firms. This expo offers an unparalleled gateway for both local and foreign brands to engage with more than 15,000 visitors daily in a secure and festive environment. We invite you to join us in this grand showcase where loyalty takes everyone higher and where your business can find its place at the heart of Ethiopia’s New Year celebrations.